Marketing and Operations are the root of every business, and usually have their influence on Decision making. There is always a confusion between these two departments as opportunity keeps on increasing with the increase of Technology investment opportunities for both of them.

Marketing professionals always focus on increasing sales , acquiring new sales and nurturing loyal customers, when Operations professionals focus on reducing the costs of the business, managing inventory, maximizing cost efficiency, or any other ongoing business operations.Marketing professionals are obtain software solutions, analysis and represents brand image, how they are perceived against their competitors, and monitor upcoming trends within the social circles of their target audience.

Operations professionals obtain software solutions that help with the reduction in the cost, provide analysis and used as a tool for distribution, it also helps them face usual inventory issues, and help with analyzing supply alternatives, and even invest in a platform that keeps them connected with their suppliers.

The difference between the two departments can lead to false results, so, The best way to resolve this confusion is to keep both these departments integrated and the only way to keep both these departments integrated  is only through Data Transparency, Decision Making and Managing them as vigorously.